About Us
Christopher William Schraft
President, Time Inc. Content Solutions and Liquid Dialog
As President of Time Inc. Content Solutions and its sister division Liquid Dialog, a digital marketing services entity, Chris W. Schraft establishes the strategic vision for both organizations, efficiently allocates resources to achieve performance objectives and leads a staff of 120 highly skilled, digitally savvy creative, marketing, sales, finance, research, technology and production employees. Mr. Schraft and his team draw on Time Inc.'s consumer insight, content capabilities and direct marketing expertise, as well as its proven success in developing leading branded-content sites (CNNMoney.com, People.com, RealSimple.com and SI.com) to create relationship marketing solutions that deliver measurable ROI, and engaging digital platforms that are optimized for search, social interaction and usability.
As senior vice president, Global Marketing, Time Warner Inc., he collaborated with top executives from all divisions (AOL, Time Inc., Turner Broadcasting and Warner Bros.) to develop and sell strategic multiplatform marketing solutions that leveraged Time Warner's vast array of media brands and content assets. As vice president of Time Warner's Turner Broadcasting, Mr. Schraft led the development and sale of cross-platform multimedia solutions.
Mr. Schraft joined Time Warner Inc. in 2000 from Meredith Corp., where he spent 11 years, most recently as senior managing director of Meredith Strategic Marketing. In that role, he forged major alliances with such companies as Home Depot, Kodak and Kraft Foods. Previously Mr. Schraft was director of marketing and advertising sales for several publications within the Better Homes and Gardens franchise, where he oversaw advertising revenue, marketing and brand development.
Mr. Schraft holds an M.B.A. from NYU's Stern School of Business and a B.S. in marketing from Plymouth State College. He is also a graduate of several management programs, including Strategic Brand Management and Integrated Marketing at the Kellogg School of Business, Accounting and Finance Principles at the Wharton School of Business, the Leadership and Development Program at the Center for Creative Leadership and the Professional Publishing Course at Stanford University.
