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Fortune

Highlights of the March 3, 2008 Issue of FORTUNE
Available on newsstands February 25, full stories are available at www.FORTUNE.com.

 

FEATURES

WHAT MAKES PEPSI GREAT?, by Betsey Morris, page 54

The Pepsi Challenge: Can this snack and soda giant go healthy? CEO Indra Nooyi says yes, but cola wars and corn prices will test her leadership.

MADE TO MEASURE, by Richard Siklos, page 68

A mega-star at GE, Nielsen CEO David Calhoun has a simple plan for the TV ratings and consumer research giant: Make gobs of money for his private equity bosses (and himself), fend off stiff new competition — and oh, yeah, reshape the future of marketing and media.

WELCOME TO DUBAI WORLD, by Barney Gimbel, page 76

An inside look at how a huge Middle Eastern company wants to remake the developing world in its hometown's image.

A REAL ESTATE MOGUL RISKS IT ALL, by Devin Leonard, page 84

Harry Macklowe's love of big buildings and even bigger mortgages may finally tear his empire apart. Is this an isolated case of blind ambition, or an indicator of how the crisis in the credit markets will blast commercial real estate?

FIRST

Oscar Gems Elite jewelers put sparkle in the Academy Awards. Nyet in My Backyard Tension grows over Gazprom's St. Pete tower. McCain's Econ Brain How Phil Gramm is influencing the candidate. Plus: The Deal, by Allan Sloan; and Value Driven, by Geoff Colvin. Teamwork Two teams, one goal: GM wants to create the car of the future — by 2010.

TECHNOLOGY

The Only Non-profit That Matters Kiva's totally new approach to charity. Techland Marc Andreessen's newspaper deathwatch.

INVESTING

Retailers in the Bargain Bin Shoppers' stocks are often first to fall on the recession fears — and first to rebound.

 

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CONTACTS:

Brett LeVecchio
212-522-0361
brett_levecchio@timeinc.com

Katy Reitz
212-522-6724
Katy_Reitz@timeinc.com

 

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