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Fortune

Highlights of the February 18, 2008 Issue of FORTUNE
Available on newsstands January 28, full stories are available at www.FORTUNE.com.

 

INVESTOR'S SPECIAL

NOW WHAT?, by Shawn Tully, page 40

While it's tough to see anything good about this rocky market while watching your 401(k) shrink — the S&P 500 index is off 13% from its high in October, and the Nasdaq has shed 18% — remember that big selloffs present rare and essential buying opportunities, and the current one is no exception. Still, investors need to temper their courage with caution by picking investments that are genuinely cheap, not just less expensive than they were a year ago. This isn't a shopper's paradise like the early 1980s, when every type of stock seemed to be a screaming buy. FORTUNE's story will help you make smart decisions to profit from today's turbulence.

MANAGING IN A DOWNTURN, by Ram Charan, page 54

Don't expect the good times to roll for quite some time, says one of the FORTUNE 500's favorite management gurus. But smart executives can use the downturn to make their companies better, stronger, and faster. FORTUNE details how.

AMERICA FOR SALE, by Geoff Colvin, page 58

It's not just Wall Street bailouts. Foreign ownership of U.S. assets is accelerating — and that's a worrisome trend. What's important to understand is why this is happening — the reasons go beyond what most people realize. FORTUNE explains why it may be even more troublesome than it seems.

THE POLITICS OF PAIN, by Nina Easton, page 60

How the presidential candidates play the sluggish economy will determine the winner — and it may not be a Democrat. FORTUNE's look at campaigns during recessions past offers some surprising lessons.

RECESSION ROAD TRIP, by David Whitford, page 64

Is the economy really on the rocks? How are American business owners really coping with all this confusion? We packed our bags and canvassed the country — seven cities in seven days — to find out how America's business owners see it.

RIGHT ON YOUR MONEY, by Jon Birger, page 76

Rates on big mortgages are unusually high. FORTUNE offers some tips for bringing down the cost of borrowing to buy that expensive house.

FEATURES

FROM SCANDAL TO STARDOM: HOW MERCK HEALED ITSELF, by John Simons, page 94

Poor lab results. A slumping stock. Lawsuits against one of its most profitable drugs. General malaise. Everything was going wrong for Merck a few years ago. But over the past two years Merck has exceeded expectations on all fronts — scientific, financial, and legal. FORTUNE explains how Merck got its mojo back.

WALK SOFTLY AND CARRY A BIG CHECKBOOK, by Jessi Hempel, page 103

With digital media at the center of the action — Google, Facebook, Microsoft's blockbuster bid for Yahoo — it's all about the numbers. And one bookish media buyer is king. His name is Irwin Gotlieb. But we might just as well call him the $59 billion man. Last year the CEO of media-buying shop GroupM, a division of the ad conglomerate WPP Group, quietly directed more than 16% of the world's $364 billion in global expenditures. FORTUNE details how Gotlieb not only understands media better than most; he has the power to sway the industry to his vision.

AMERICA'S MOST EXCLUSIVE CLUB, by William D. Cohan, page 108

Tim Blixseth carved a private golf and ski resort called the Yellowstone Club out of the Montana Wilderness. But the same skills that took him from a hardscrabble boyhood to hobnobbing with Bill Gates are now tearing his empire apart.

FIRST

Hack Attack Each year more than 5,000 geeks travel to Hamar, Norway, for the Gathering, a massive digital free-for-all where techies show off their chops. A Bold Bid for Yahoo The story behind Microsoft's $44.6 billion offer to buy the Internet giant. The deal, which Yahoo was considering at presstime, would greatly expand Microsoft's online business and turn up the heat on its archrival, Google. Letter from Silicon Valley Shades of AOL-Time Warner?

TECHNOLOGY

Game of the Year The latest creation from the folks who brought us the Sims is overdue — and truly out of this world. An inside look at Spore, the most hotly anticipated game of 2008. Need to Know Cool stuff on our radar screen, including a universal remote that turns off any TV within 50 feet and a USB credit card. Techland You probably thought you owned your address book. But a battle is brewing over how free and open digital contact lists really are.

MEGA-PROJECTS

The World Trade Center First in a series on the world's biggest construction projects. A picture portfolio.

 

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CONTACTS:

Erin Clinton
212-522-4071
erin_clinton@timeinc.com

Matthew Polevoy
212-522-8129
matthew_polevoy@timeinc.com

 

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