Print FriendlyClick here to print

Also Visit the Press Center for:

Fortune

Highlights of the December 10, 2007 Issue of FORTUNE
Available on newsstands December 3, full stories are available at www.FORTUNE.com.

 

FEATURES

LEBRON INC., by Tim Arango, page 100

"...Of course, I grew up watching Michael [Jordan] and the way he did it, and he set the roadmap. I want to run my own business. I want to be my own business." The building of a billion-dollar athlete—hoops superstar LeBron James is changing the model.

POWER: A COOLING TREND, by Geoff Colvin, page 113

They don't make powermongers like they used to. The new breed of heavy hitters wields attraction rather than coercion. This is the era of "cool" power. And while cool power may feel new and strange, it's still power — and whoever understands it commands a lot of power indeed.

POWER 25, page 116

Some are empire builders. Others are hired guns. But if they truly have world-class oomph, they're on our admittedly subjective — and yet really quite accurate — list of the most powerful business people in the world.

THE POWER OF ONE, by Jerry Useem, page 134

The world economy may seem vast and impersonal. But take a closer look. FORTUNE commissioned seven photographers to capture the forces that animate the economy of 2007.

DICK CHENEY DOES THE ECONOMY, by Nina Easton, page 146

Why is Dick Cheney smiling? Because he thinks the doomsayers are wrong about the economy, and he has another year in office to fight off attacks on the Bush tax cuts. "The fact is, the markets work, and they are working," said Cheney. "We don't want to interfere with the basic, fundamental working of the markets." Cheney's words came from an exclusive interview with FORTUNE — and those words carry weight on Pennsylvania Avenue.

KEEP ON ROCKING IN THE FREE WORLD, by Paul Sloan, page 156

Live Nation CEO Michael Rapino doesn't care that people don't pay for CDs anymore. For years CDs were the cash cow, and artists toured to promote their albums. Today major artists make 75% of their earnings from touring. Rapino is mounting an audacious attack on the record labels and seeking to poach their most important assets — their stars — by turning Live Nation into a one-stop operation that handles every musical need. In fact, Rapino may just have this whole file-sharing, iTunes-listening, MySpace-Internet-era music thing all figured out.

THE PRICE OF OIL, by Geoff Colvin, page 163

Love it or hate it, argues Chevron CEO David O'Reilly, the world is going to run on oil for several more decades. O'Reilly sat down with FORTUNE's Geoff Colvin to talk about high oil prices, the future of alternative energy, the role of China and India, the presidential election, and much else.

  • On raising oil prices to encourage efficiency: "The market is already telling us that we have to be more energy efficient. We're talking about $96 or $98 oil. What more incentive do we need?"

CHINA'S WEB KING, by Clay Chandler, page 172

He pulled off the hottest Internet IPO since Google, trounced eBay, and joined forces with Yahoo to build the country's largest online marketplace. Now Alibaba Founder and CEO Jack Ma has his sights set on the rest of the world.

FIRST

By the Numbers The work of Alaskan crabbers. The House of Excess Wall Street's biggest names are paying up to $6,000 a square foot for apartments at 15 Central Park West. The Deal Tired of paying taxes like ordinary people? Air Rage Pilots took pay cuts after 9/11. Now they want their money back. Value Driven The battle for brainpower. Veteran Dealmaker Buyout king Jerome Kohlberg gives GIs an assist. How I Work Disney CEO Bob Iger shares his efficiency tips. The Bulldog Enron vs. Citi: Find the good guy here. PLUS: 60-Second Briefing; Life After Work; and more.

TECHNOLOGY

Killer Robots What happens when engineering talent meets extreme gunsmithing. Dial 'S' for Secure A military-grade PDA gets the nod from the NSA. Grouchy Geek Is Google spinning out of control?

INVESTING

Grading Our Stocks Picks Some of the winners and losers in 2007, including an IPO that soared and a mortgage insurer that tanked. Stocks and Bonds We have a secret banking system built on derivatives and free of regulation.

LIFE AT THE TOP

'Tis the Season Get a jump on the holidays with gift ideas for everyone on your list. Top Shop Meet the woman who knows what everybody wants. The Tome Front Five books that deserve space on any shelf — especially yours.

 

# # #

 

CONTACT:

Erin Clinton
212-522-4071
erin_clinton@timeinc.com

 

Back to index