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Prologue: How the World Really Works, by Daniel Okrent, page 22
Optimistically launching FORTUNE during a "business slump" in 1930, Henry Luce and his editors sought a sharp-edged approach to business-one still displayed by the current generation of reporters and editors. Former public editor of the New York Times Daniel Okrent says, "I do think Luce would recognize his original vision in the magazine you hold in your hands."

Stories in FORTUNE's special 75th anniversary edition include:

The Bionic Manager, by Geoffrey Colvin, page 32
Tough, tireless, coolly rational, Jeff Immelt is remaking GE. His team is with him, but his strategy isn't working where it counts most--in the stock. General Electric's CEO, Jeff Immelt, is trying to solve one of the biggest problems any CEO now faces by pulling off one of the largest transformations any CEO has tried in years. To get GE's terribly performing stock back on track, he has to make this mammoth outfit grow faster. Whether he succeeds or fails will influence the management of corporations worldwide and determine the future of the most widely owned company on the planet. Millions of people are betting hundreds of billions of dollars on his success. BONUS — Immelt says he works 100 hours a week, FORTUNE gets a peek at three days of his schedule which illustrate some of his priorities: making GE more global, building its growth businesses, spending time with customers and investors.

Can One Man Save GM?, by Alex Taylor III, page 48
No, but CEO Rick Wagoner is working overtime to make sure his company rises to the life-and-death challenges ahead. Crack-of-dawn meetings and grueling days have become routine for GM CEO Rick Wagoner as he tries to save the company from financial meltdown. He has been running fast-forward since April, when he took the dramatic step of assuming direct control over GM's North American operations—but the challenges Wagoner faces read like a case study of a company that can't be saved. For several days in August, GM gave FORTUNE the EXCLUSIVE opportunity to shadow him as he scrambled to rally his troops and save his company. "Sitting in on high-level meetings rarely, if ever, attended by outsiders, we got a front-row view of a top executive at a premier American corporation with the challenge of a lifetime," says Alex Taylor.

Sweet Smell of Succession, by Daniel Roth, page 76
Dynasties don't last forever. But Estée Lauder's grandkids aren't about to let this beauty empire crumble. In April this year, Estée Lauder, the longtime undisputed queen of the cosmetics world, died at age 96. Three months later her grandson, William, became CEO, taking over a job that his father, Leonard, once held. Aerin Lauder Zinterhofer, who oversees the Estée Lauder brand's image, and Jane Lauder, a vice president at a new division called BeautyBank, gather and clear the decks: What is working and what is not? The caution makes sense. The Lauder empire was built during the age of the great department stores, an era that ended long ago. Daniel Roth looks at the daunting challenges—and challengers—that the heirs to Estée Lauder's throne face in an era of nimble boutique brands on the high end and giant manufacturers on the low end.

Other stories in FORTUNE include:
Rockin' in the Flat World, by Justin Fox, page 90
Since the terrorist attacks of Sept. 11, New York Times columnist Thomas Friedman has been the nation's most influential pundit, propelled to that status by his knowledge of the Middle East and his skill at taking the complexities of world affairs and recasting them as catch slogans, homey anecdotes, and simple choices. Now, with the success of his best selling book The World Is Flat, Friedman has reached a whole new level of influence, especially among CEOs and other business leaders.

The Secret Life of a Cellphone, by Karen Keller, page 100
Ever wonder what went into making that amazing device in your pocket? Samsung's latest music-playing camera phone took a year to design, requires a mere eight seconds to assemble, and -- if it's a hit -- could end up in ten million hands worldwide.

My 51 Years (and counting) at FORTUNE, by Carol Loomis, page 104
In her half-century career at FORTUNE, Carol Loomis has written so many critically important articles that her peers have honored her with not one, but three "lifetime achievement awards." In the introduction to her memoir, FORTUNE editors say the following: "There isn't a document she won't read, a footnote she won't explore, a call she won't make to get a story right. But her colleagues know where these business-changing, Congress-stirring stories really come from: her conscience. Carol is the soul of this magazine—and the extraordinary tale that follows shows why."

FORTUNE, part of Time Inc., is the global leader in business, known for its unrivalled access to industry leaders and decision-makers throughout the world. FORTUNE's Asia edition, based in Hong Kong, is dedicated to covering Asian business from a trademark global perspective. With an Asian circulation of 85,000 and a worldwide circulation of 1,020,000, FORTUNE is one of the fastest growing magazines in the world. Founded in 1930, FORTUNE has grown to a worldwide circulation of over one million and a readership in excess of five million.

For further information please contact:
Azmar Sukandar
Senior Public Affairs Manager
FORTUNE Asia
T: + 852 3128 5185
azmar_sukandar@timeinc.com

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