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Click here to visit the FORTUNE Business Innovation Insider blog READ >
Great ideas are just the start. But without a culture in which people are expected to take risks and challenge tradition, backed by rigorous processes that leverage their best ideas, growth fueled by innovation will never occur.
There is no single path to innovation. Every company has its own set of footprints. On this road are many obstacles, such as increased or newfound competition; pressures to achieve short-term performance goals; fear and risk aversion; and volatile and rapidly changing global market conditions. Innovation is hard, but the rewards are great: organic growth, value creation, and, for those who do it best, a highly engaging work environment that attracts and retains top talent. These environmental attributesonce the stuff of startups and "creative" industriesare now being viewed afresh by all corporations seeking to grow by innovating.
At the third annual FORTUNE Innovation Forum, we'll bring some of the world's leading experts and practitioners together in a dynamic, multifaceted setting to inspire and motivate leaders of innovation to deliver long-term value and competitive advantage to their organizations.