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INNOVATION IS EVERYBODY'S BUSINESS
What is innovation, anyway? How can you get your people behind it? How do you take a great idea and make it work? And how do you know when it's working—and when it isn't? How can innovation help you gain competitive advantage and balance growth and value creation?
Leading FORTUNE 500 companies from traditional to hi-tech industries have identified innovation as a key tenet of their business strategies. Those who have succeeded have reaped tangible and enduring benefits. As former upstarts—like Starbucks—and established companies—like FedEx and Intel—illustrate, innovation is everybody's business. Excelling at innovation is what differentiates the superstars from their less-successful rivals.
The call for innovation has pushed the bar higher. Leaders are recognizing that it isn't enough to execute effectively. You need to find new horizons, extract brilliance from your knowledge workers, and make the old new—or at least fresh—to compete in an environment where change is a constant.
Fostering innovation poses formidable challenges, particularly in large, traditional businesses. Embracing change as opportunity and failure as instructive is often a hard sell. Learning how to take calculated risks—to balance bold moves with caution—is more art than science. Making innovation efforts work globally can prove difficult.
In spite of these challenges, the outlook in many companies across industries is good: The pace of positive change is quickening and ideas are being leveraged effectively into the marketplace. Leaders of emerging companies as well as blue chips are finding ways to align innovation initiatives with their long-term business strategies. They are teaming up with their top talent to determine optimal strategies and then execute them effectively. To remain relevant, companies are discovering new ways to do old business and unlocking value in new business opportunities by thinking bigger and differently.
In the second annual FORTUNE Innovation Forum, we will explore innovation and how it really works inside some of these leading companies.
TUESDAY, NOVEMBER 29
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| 6:00 - 8:00 PM
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EARLY BIRD REGISTRATION
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WEDNESDAY, NOVEMBER 30
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| 7:00 AM
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REGISTRATION OPENS AND CONTINENTAL BREAKFAST
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| 8:25 - 8:35 AM |
SETTING THE STAGE
Geoff Colvin
Senior Editor at Large
FORTUNE
Daniel Roth
Senior Editor
FORTUNE
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| 8:35 - 8:50 AM |
WE ARE ALL "CREATIVE TYPES"
Confirmed Speaker:
Sir Ken Robinson
Education Expert and Author, Out of Our Minds: Learning to be Creative
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| 8:50 - 9:35 AM |
BLUE OCEAN STRATEGY: MAKING THE COMPETITION IRRELEVANT
How do you make your competition irrelevant? Stop competing with your competitors. A provocative new book argues that companies need to stop focusing so much on competing with one another and start finding the "blue oceans"—new territories, new landscapes to explore. This, they argue, is the enduring path to value creation and innovation.
Confirmed speakers:
W. Chan Kim
Co-Author, Blue Ocean Strategy;
Boston Consulting Group Bruce D. Henderson Chair; Professor of Strategy and International Management, INSEAD
William J. Bratton
Chief
Los Angeles Police Department (LAPD);
Former Chief
New York Police Department (NYPD)
Interviewer:
Geoff Colvin
Senior Editor at Large
FORTUNE
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| 9:35 - 10:05 PM
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ANATOMY OF A GROUNDBREAKER:
THE HBO STORY
Controversial topics. High-profile talent. Thought-provoking, emotionally charged dramas. No, it's not TV. HBO has forever changed the rules of the small screen. Between smash hit shows and comedies like “The Sopranos,” “Curb Your Enthusiasm,” “Da Ali G Show,” “Deadwood,” and “Carnivale” to captivating original films such as “Empire Falls,” “Warm Springs,” and “Maria Full of Grace,” and from first-rate documentaries to sports specials, HBO is an innovator like none other. With so much success, how does HBO avoid complacency and continue to take risks, stay different, and keep innovating? How does the network foster a culture that embraces change and continues to try harder? Time Inc.'s John Huey sits down with HBO's Chris Albrecht to find out.
Confirmed speaker:
Chris Albrecht
Chairman and CEO
Home Box Office
Confirmed interviewer:
John Huey
Editorial Director
Time Inc.
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| 10:05 - 10:30 AM
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BREAK
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| 10:05 AM - 4:00 PM
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INNOVATION LAB
Allen Room
Click here to view the Innovation Lab.
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| 10:30 - 11:20 AM
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PROFILES IN INNOVATION:
PRODUCTS AND PARTNERSHIPS
Two leaders whose companies are celebrated for their ability to continuously change, reinvent themselves, and innovate their way to profitability, growth, and value share their innovation stories. Each speaker will offer a short presentation, followed by a discussion.
Confirmed speakers:
PRODUCTS:
Scott D. Cook
Founder and Chairman of the Executive Committee
Intuit
PARTNERSHIPS:
Kenneth T. Lombard
Senior Vice President and President
Starbucks Entertainment
Moderator:
Daniel Roth
Senior Editor
FORTUNE
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| 11:20 - 11:40 AM |
UNLOCKING YOUR COMPANY'S INNOVATION DNA
Keith Yamashita
Chairman and CEO
Stone Yamashita Partners
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| 11:40 AM - 12:10 PM
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INNOVATION, PERFORMANCE AND CUSTOMER EXPERIENCE:
A Special Interview with Fred Smith
FedEx is a stellar example of the power of innovation. The company has proven that if you steadfastly focus on getting innovation right, you can achieve outstanding results: smarter growth, superior performance, and an exemplary customer experience.
Confirmed speaker:
Frederick W. Smith
Chairman, President, and CEO
FedEx Corp.
Confirmed interviewer:
Geoff Colvin
Senior Editor at Large
FORTUNE
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| 12:10 - 1:20 PM
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BREAK FOR LUNCH AND INNOVATIONS LAB
The FORTUNE Innovation Forum will host a first-ever innovations lab—a living laboratory where you can apply what you're learning from experts and speakers against the real challenges you face in your business. This one-of-a-kind experience will offer you the insights, inspirations, case studies, tools, and methods to strengthen the DNA of innovation in your company—what you choose to innovate in your company, and how you choose to innovate in your company. FORTUNE is working with San Francisco-based Stone Yamashita Partners on this lab, and the leaders of that firm will bring their know-how of innovation from working at companies such as Nike, eBay, Apple, IBM, and other innovators.
Click here to view the Innovation Lab.
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| 1:20 - 2:10 PM
Back to Top
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PROTECTING INTELLECTUAL PROPERTY
What role does intellectual property protection play in fostering innovation? How does piracy thwart your innovation efforts? A cross-industry look at IP piracy and innovation.
Confirmed speakers:
Glenn Hutchins
Co-founder and Managing Director
Silver Lake Partners
Robert M. Kotick
Chairman and CEO
Activision, Inc.
John Leonard, MD
Vice President, Global Medical and Scientific Affairs
Abbott
Bob Wright
Vice Chairman and Executive Officer
GE
Chairman and Chief Executive Officer
NBC Universal
Moderator:
Daniel Roth
Senior Editor
FORTUNE
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| 1:45 - 3:30 PM
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CREATIVITY WORKSHOP, SESSION 1—Closed/At Capacity
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| 2:10 - 2:30 PM |
CATALYST
Visionaries. Change agents. Leaders. Throughout the FORTUNE Innovation Forum, attendees will be treated to pithy narratives and performances from remarkable people outside the corporate arena. Leaders in fields that range from design to aerospace engineering and from baseball to the arts, the catalysts will offer remarkable stories of courage, authenticity, and innovation in action. Though a diverse group, all have become leaders by thinking and doing things differently. They will offer invaluable insights into new ways to solve old problems.
Speaker:
Brenda Way
Founder and Artistic Director
ODC/San Francisco
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| 2:30 - 3:20 PM
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TECHNOLOGY INNOVATION:
NOT IN MY BACKYARD?
A roundtable discussion
Is the United States still a "hotbed" for IT innovation? Or are breakthroughs in high tech something that increasingly will happen elsewhere—mostly in India and China and other developing countries—and not here?
Confirmed Speakers:
John Hagel
Co-author, The Only Sustainable Edge;
Former Principal, McKinsey and Company
Shantanu Narayen
President and COO
Adobe
Linda S. Sanford
Senior Vice President, Enterprise On-demand Transformation and Information Technology
IBM
Moderator:
David Kirkpatrick
Senior Editor, Internet and Technology
FORTUNE
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| 3:20 - 3:50 PM
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BREAK
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| 3:50 - 4:35 PM |
THE PROSPECT OF FASTER CURES
Keynote presentation and interview
FORTUNE called Mike Milken "The Man Who Changed Medicine" in recognition of his successful three-decade effort to drive innovation in medical research. Mr. Milken will discuss what still needs to change if we are to produce medical breakthroughs in less time. "For the first time in history," he says, "we can eliminate much of the burden of serious diseases within our own lifetimes — if we have the will." His talk will be followed by a special interview with FORTUNE's Cliff Leaf.
Confirmed speaker:
Mike Milken
Co-founder, Milken Family Institute;
Chairman, FasterCures;
Chairman, Prostate Cancer Foundation;
Co-founder, Milken Family Foundation
Confirmed interviewer:
Clifton Leaf
Executive Editor
FORTUNE
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| 4:00 - 5:45 PM
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CREATIVITY WORKSHOP, SESSION 2—Closed/At Capacity
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| 4:35 - 4:55 PM |
CATALYST
Visionaries. Change agents. Leaders. Throughout the Fortune Innovation Forum, attendees will be treated to pithy narratives and performances from remarkable people outside the corporate arena. From leaders in design to aerospace engineering, baseball to the arts, together, the Catalysts will offer remarkable stories of courage, authenticity, and innovation in action. Though diverse, each of the Catalysts have become leaders by thinking and doing things differently. They will offer invaluable insights into new ways to solve old problems.
Confirmed speaker:
Dr. Barbara Block
Professor, Biological Sciences
Stanford University
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| 4:55 - 5:45 PM
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SINK OR SWIM: A CANDID LOOK AT INNOVATION IN TRADITIONAL INDUSTRIES
A roundtable discussion
Innovation is a bittersweet symphony: If you are too risk averse, you'll witness your competitors boldly going where you were too afraid to tread; or if you go out on a limb, you risk failure on a grand scale. Too often, when innovation efforts are showing clear signs of failure, companies throw good money after bad, failing to admit defeat and switch gears to minimize the fallout. Here, a progress report on several recent innovations in traditional industries, and an inside look at the key factors in bringing these ideas to market: timing, the incubation process, and barometers for evaluating success. When and how will leaders decide whether to continue on the same path, or divert to another?
Confirmed speakers:
Franz Brandstetter
President, Polymer Research Division
BASF Aktiengesellschaft
James A. Euchner
Vice President, Advanced Technologies
Chief E-Business Officer
Pitney Bowes Inc.
Steven J. Klinger
Executive Vice President and President, Packaging
Georgia-Pacific Corp.
Thomas J. Wilson
President and COO
The Allstate Corporation
Moderator:
Navi Radjou
Vice President
Forrester Research
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| 5:45 - 6:15 PM
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INDUSTRY SPOTLIGHT: SOFTWARE: a special interview
Business 2.0's Geoff Keighley interviews a top creative force in the software gaming industry on how to instill a culture of continuous innovation when faced with an ominous challenge: whetting the appetites of the most fickle and demanding consumers of all-today's teens.
Confirmed interviewer:
Geoff Keighley
Contributing Editor
Business 2.0
Confirmed speaker:
William “Bing” Gordon
Founder, Executive Vice President and
Chief Creative Officer
ElectronicArts
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| 6:15 - 7:30PM
Back to Top
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NETWORKING RECEPTION
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| THURSDAY, DECEMBER 1st
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| 7:00 AM
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REGISTRATION OPENS AND CONTINENTAL BREAKFAST
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| 7:00 AM - 2:00 PM
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INNOVATION LAB
Allen Room
Click here to view the Innovation Lab.
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| 8:00 AM
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SETTING THE STAGE: DAY TWO
Geoff Colvin
Senior Editor at Large
FORTUNE
Daniel Roth
Senior Editor
FORTUNE
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| 8:10 - 9:00 AM |
INNOVATION, RISK, AND THE THREAT OF FAILURE
A roundtable discussion
One of the biggest challenges of bringing new ideas, products, and lines of business to market is overcoming the specter of failure, especially with big bets. When is market research most helpful? When is it better to problem solve and find answers within? Is failure ever really a "good thing"?
Confirmed speakers:
Susan Desmond-Hellmann
President, Product Development
Genentech
Randy Komisar
Partner
Kleiner Perkins Caufield and Byers
Shane Robison
Executive Vice President and Chief Strategy and
Technology Officer
HP
Moderator:
Richard N. Foster
Managing Partner
Foster Health Partners, LLC
Author
Creative Destruction
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| 9:00 - 9:20 AM |
CATALYST
Visionaries. Change agents. Leaders. Throughout the Fortune Innovation Forum, attendees will be treated to pithy narratives and performances from remarkable people outside the corporate arena. From leaders in design to aerospace engineering, baseball to the arts, together, the Catalysts will offer remarkable stories of courage, authenticity, and innovation in action. Though diverse, each of the Catalysts have become leaders by thinking and doing things differently. They will offer invaluable insights into new ways to solve old problems.
Confirmed speaker:
Burt Rutan
Aerospace Developer, SpaceShipOne
Winner, Ansari XPrize
CEO, Scaled Composites
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| 9:20 - 10:05 AM |
DESIGN MATTERS: a roundtable discussion
Much more than just “good looks,” design is critical to how leading-edge businesses compete and innovate. Behind the look and feel of any good product lie a host of carefully conceived principles: fundamental propositions that define the essence of the design. How can business executives think like designers? Why should they? Product, business-model, and design experts will come together in a roundtable discussion to illustrate how linking design to strategy yields tangible results—and continuous innovation.
Confirmed speakers:
Chris Bangle
Director
BMW Group Design
Minda Gralnek
Vice President and Creative Director
Target
Richard Koshalek
President, Art Center
College of Design
Moderator:
David Kirkpatrick
Senior Editor, Internet and Technology
FORTUNE
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| 10:05 - 10:35 AM
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NETWORKING BREAK
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| 10:35 - 11:30 AM |
PROFILES IN INNOVATION:
BRAND AND TALENT
Two leaders whose companies are celebrated for their ability to continuously change, reinvent themselves, and innovate their way to profitability, growth, and value share their innovation stories. Each speaker will offer a short presentation, followed by discussion.
BRAND:
Confirmed speaker:
Horst Schultze
Founding President and former COO
The Ritz-Carlton Hotel Company, L.L.C; Chairman, President and CEO
The West Paces Hotel Group
TALENT:
Confirmed speaker:
Billy Beane
VP and General Manager
Oakland A's
Moderator:
Geoff Colvin
Senior Editor at Large
FORTUNE
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| 10:35 - 12:15 PM
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CREATIVITY WORKSHOP, SESSION 3—Closed/At Capacity
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| 11:30 - 11:45 AM
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CATALYST
Visionaries. Change agents. Leaders. Throughout the Fortune Innovation Forum, attendees will be treated to pithy narratives and performances from remarkable people outside the corporate arena. From leaders in aerospace engineering to advertising to the arts, together, the Catalysts will offer remarkable stories of courage, authenticity, and innovation in action. Though diverse, each of the Catalysts have become leaders by thinking and doing things differently. They will offer invaluable insights into new ways to solve old problems.
Peter Georgescu
Former Chairman and CEO
Young and Rubicam
Co-author
The Source of Success
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| 11:45 - 12:30 PM
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ROADBLOCK: IS YOUR BRAND THE PROBLEM?
A roundtable discussion
Does your own brand typecast you? Pigeonhole you? Having a strong brand is often thought of as a core asset. But brand perception, both internally and externally, can block you from pursuing dynamic, new paths to growth and innovation. How can you get overcome being typecast and find ways to expand beyond what your brand says about you today? When faced with the goal of innovation, what types of brand transformations work, and which don't? When is the change you seek too much for your brand to handle?
Confirmed speakers:
Tim Bennett
President
Harpo Productions, Inc.
Jonathan D. Blum
Senior Vice President, Chief Public Affairs Officer
Yum! Brands Inc.
Elizabeth A. Smith
Executive Vice President and Brand President
Global Marketing
Avon Products, Inc.
Confirmed moderator:
Nancy F. Koehn
James E. Robison Professor of Business Administration
Harvard Business School
Author
Brand New
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| 12:30 - 1:00 PM
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DEMOCRATIZING INNOVATION
There is a quiet revolution taking hold in product and service innovation. Consumers-both individuals and small firms-are increasingly able to innovate for themselves. Cutting-edge innovators called "lead users" are developing important new types of products and services. Manufacturers must adapt. By working with these lead users, manufacturers can systematically create breakthrough new products and services.
Confirmed speaker:
Eric Von Hippel
Professor and Head, Technological Innovation and Entrepreneurship Group
The MIT Sloan School of Management
Author
Democratizing Innovation
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| 12:30 - 1:45 PM
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CREATIVITY WORKSHOP, SESSION 4—Closed/At Capacity
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| 1:00 PM
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WRAP-UP AND ADJOURN
Geoff Colvin
Senior Editor at Large
FORTUNE
Daniel Roth
Senior Editor
FORTUNE
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Click here to download the Innovation Forum brochure.
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