|
|
|
GLOBAL FORUM 2005
China Sports Roundtable
Presented by Sports Illustrated
Rapid Development and Emerging Opportunities
May 15-16, 2005
|
|
A powerful sports boom is under way in China, with significant implications for companies looking to build their brands with the country's enormous consumer population. The 2008 Beijing Olympics are a major catalyst for change, and rapid development is also occurring in virtually every other sports sector. The traditional pillars of sports marketing—including mass television viewership, sponsorships, and endorsement deals—are taking shape. This program—presented with FORTUNE's sister publication Sports Illustrated—will bring together the leaders of sports in China with experts from around the globe to discuss these fascinating changes and explore the opportunities they present for multinational companies.
Click here to view the China Sports Roundtable program.
Click here to view the China Daily article about the China Sports Roundtable.
|
|
