Fortune Conferences


October 24-26, 2005
Dallas, Texas

Join CEOs and executives of small to mid-size companies and bring your company to the next level.
Register Now!

Program

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SUNDAY, OCTOBER 23
4:00pm - 11:00pm PRE-REGISTRATION

MONDAY, OCTOBER 24
7:00am REGISTRATION
7:30am - 8:00am CONTINENTAL BREAKFAST
8:00am - 12:00pm GROWING FROM GOOD TO GREAT
The Forum kicks off with a unique opportunity to join best-selling author Jim Collins for a four-hour in-depth working session. Don't miss this chance to gain insights into how your company can achieve enduring greatness and get a sneak preview of his latest research and findings.

Speaker:
Jim Collins
Author
Built to Last and Good to Great

12:00pm - 1:00pm LUNCHEON AND ADDRESS
Michelle Peluso's distinct entrepreneurial spirit drove her to found the leading online last-minute travel website: Site59. Now president and CEO of Travelocity, she will lead you on an exploration of the business strategies that will help your business innovate and grow.

Speaker:
Michelle Peluso
Chief Executive Officer
Travelocity

1:00pm - 3:00pm TOPGRADING TO ATTRACT AND HIRE A-PLAYERS
Executive leadership coach Geoff Smart wants to boost your hiring success rate from 25 to 90%! He'll show you what a Topgrading interview looks like and by the time this working session is over, you'll be able to wring forthright answers from reluctant candidates; get honest opinions from referrals; and measure a candidate's fit with confidence. People are the building blocks of great companies-you don't want to miss this chance to learn how to build your team for greatness.

Speaker:
Geoff Smart
Co-author
Topgrading: Interview and Hire A Players [DVD]

3:15pm - 4:30pm BREAKOUT SESSIONS

OPTION #1

Speaker:
Kaihan Krippendorff
Author
Art of the Advantage: 36 Strategies to Seize the Competitive Edge

OPTION #2

Speaker:
Jim Murphy
Author
Flawless Execution: A Fighter Pilot's Guide to Perfect Individual Performance and Success

OPTION #3

Speaker:
Gordon Walker
Professor and Chairman of the Strategy and Entrepreneurship Group
Edwin L. Cox School of Business
SMU

4:45pm - 5:30pm WIN THE TALENT WAR
Jeff Taylor knows the true meaning of a "monster idea." Learn from the creator of the world's leading online career site how you can win the talent war. This is your opportunity to receive the kind of career and business-building advice you can't afford to ignore.

JEFF TAYLOR
Founder and Chief Monster
Monster.com

7:00pm - 10:00pm FSB 100 GALA DINNER
We will honor America's fastest-growing small-cap public companies, the 2005 FSB 100.

Host:
Joshua Hyatt
Executive Editor
FORTUNE Small Business

Guest Speaker:
John Thompson
Vice President and General Manager, Americas Solution Partners Organization
HP

TUESDAY, OCTOBER 25
8:00am - 8:30am CONTINENTAL BREAKFAST
8:30am - 9:45am KEYNOTE ADDRESS
Speaker to be announced.
10:00am - 12:00pm OVERCOMING THE FIVE DYSFUNCTIONS OF A TEAM
Pat Lencioni, who wrote the field guide on teams, will expertly take you through the human behaviors that corrupt teams and provide explicit instructions to overcome them. Find out how you can restore and maintain teamwork at your company.

Speaker:
Pat Lencioni
Author
Five Dysfunctions of a Team
and
Death by Meeting

12:00pm - 1:00pm LUNCHEON
1:00pm - 3:00pm IT'S ALL MARKETING NOW
Refreshingly unconventional, Seth Godin will demonstrate why all marketers are liars and the power of telling authentic stories in a low-trust world. Take this opportunity to challenge your thinking and learn how to create something that's phenomenal and counterintuitive.

Speaker:
Seth Godin
Author
Purple Cow and All Marketers Are Liars

3:15pm - 4:30pm BREAKOUT SESSIONS

OPTION #1

The FSB 100 on Strategy
Speaker:
Patrick (Rick) W. Smith, Co-founder and CEO, Taser International
Additional Speakers to be announced

OPTION #2

Winning Workplaces: Best Boss Winners Panel

OPTION #3

Business Makeover
Speakers:
Amie Sikes, Co-founder, The Junk Gypsy Co.
Janie Sikes, Co-founder, The Junk Gypsy Co.
Jolie Sikes-Smith, Co-founder, The Junk Gypsy Co.

4:30pm FREE TIME TO EXPERIENCE DALLAS

WEDNESDAY, OCTOBER 26
8:00am - 8:30am CONTINENTAL BREAKFAST
8:30am - 9:45am KEYNOTE ADDRESS

Speaker:
Chip Ganassi
Founder
Chip Ganassi Racing

10:00am - 12:00pm DOMINATING YOUR INDUSTRY
Verne Harnish will close the forum by digging into how you can double your operating cash position in 2006—and what the right cash position means for your business model. Use this chance to work with him on setting your brand strategy and business theme for 2006.

Speaker:
Verne Harnish
Author
Mastering the Rockefeller Habits

12:00pm FORUM ADJOURNS



Jim Collins
Author
Good to Great
and
Built to Last


Brian Dumaine
Editorial Director
Fortune Small Business


Seth Godin
Author
Purple Cow
and
All Marketers Are Liars


Verne Harnish
Author
Mastering the Rockefeller Habits


Kaihan Krippendorff
Author
The Art of the Advantage: 36 Strategies to Seize the Competitive Edge


Pat Lencioni
Author
The Five Dysfunctions of a Team
and
Death by Meeting


Jim Murphy
Author
The Fighter Pilot's Guide to Flawless Execution


Michelle Peluso
President & Chief Executive Officer
Travelocity


Geoff Smart
Co-author
Topgrading: Interview and Hire A Players [DVD]


Jeff Taylor
Founder and Chief Monster
Monster.com


John Thompson
Vice President and General Manager, Americas Solution Partners Organization
HP



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