Half Moon Bay, California, July 21-23, 2008

Program Overview

FORTUNE's Brainstorm Tech 2008 aims to sharpen the thinking of attendees about the escalating impact of tech-driven change for all business and global society.

Sessions will be a mix of one-on-one interviews, panel discussions, small-group roundtables, and working lunch labs.

Please check back for a complete agenda, including speakers.

Preliminary Agenda

Monday, July 21

10:00am

Registration Opens

2:30pm - 4:00pm

Free Time Activities

  • Guided Hikes through the Purisma Redwood Preserve
  • Segway Tours along the Pacific Coast
  • Submarine Simulator, sponsored by U.S. Submarines (runs throughout conference)
4:15pm - 4:20pm

Welcome & Opening Remarks

  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
  • Andy Serwer
    Managing Editor
    FORTUNE
4:20 – 5:10pm

What's Tech Got to Do with It?

Geo-political instability, a teetering economy, a global food shortage and a looming general election in the U.S. — and meanwhile the Net just keeps becoming more and more central to our lives. How will tech affect the world going forward?

Moderator:
  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
Speakers:
  • Marc R. Benioff
    Founder, Chairman, and CEO
    salesforce.com, Inc.
  • Michael S. Dell
    Chairman and CEO
    Dell Inc.
  • Gary Hamel
    Director, Management Lab
    Visiting Professor, London Business School
  • Christiane zu Salm
    Member of the Board
    Hubert Burda Media
5:10 – 5:15pm

The New Face of Innovation

  • Brad Smith
    President and CEO
    Intuit Inc.
5:15 – 5:35pm

Platforms, the Net Economy, and the Future of Reading

  • Jeffrey P. Bezos
    Founder and CEO
    Amazon.com, Inc.
Interviewer:
  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
5:35 – 6:15pm

Thinking Globally

Moderator:
  • Peter Schwartz
    Co-founder and Chairman
    Global Business Network
Speakers:
  • John S. Chen
    Chairman, CEO and President
    Sybase, Inc.
  • Sean M. Maloney
    Executive Vice President
    General Manager, Sales and Marketing Group
    Chief Sales and Marketing Officer
    Intel Corp.
  • Vineet Nayar
    Chief Executive Officer
    HCL Technologies Ltd.
  • Alexander Straub
    Chief Executive Officer
    PIXSTA
6:15pm - 6:30pm

Break

6:30pm - 7:30pm

Cocktail Reception

7:30pm - 9:30pm

Opening Night Dinner

Welcome:
  • Vivek Shah
    President
    FORTUNE|Money Group

Blogger Showdown

Moderator:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
Speakers:
  • Om Malik
    Founder, Giga Omni Media, Inc.
    Executive Editor, GigaOM.com
  • Robert Scoble
    Managing Director, Fast Company.TV
    Video Blogger, Scobleizer.com
  • Kara Swisher
    Co-Executive Editor, AllThingsD.com
    The Wall Street Journal

Tuesday, July 22

7:00am

Registration Opens

8:00am - 9:00am

Breakfast Roundtables

  1. Marketing Leaders Roundtable, sponsored by Mediaedge:cia

    Moderator:
    • Pattie Sellers
      Editor at Large
      FORTUNE
    Special Guests:
    • Andrew McLean
      Chief Client Officer
      GroupM
    • Marc Singer
      Director, San Francisco Office
      McKinsey & Company
    • Richard Wergan
      Vice President, Worldwide Brand Marketing and Advertising
      Xerox Corp.
  2. Challenges of High Growth: What do Innovative Companies Need?, sponsored by SAP

    Moderator:
    • David Kirkpatrick
      Senior Editor, Internet and Technology
      FORTUNE
    Special Guests:
    • Ralph Loura
      Senior Vice President, Information Technology
      Medicis Pharmaceutical Corp.
    • Keerti Melkote
      Co-founder and Vice President, Products and Partnerships
      Aruba Networks, Inc.
    • Jerrold J. Pellizzon
      Chief Financial Officer
      Ceradyne Inc.
    • Paul Touw
      President and CEO
      XOJET, Inc.
  3. Playing to Win: The Future of Gaming

    Moderator:
    • Jeffrey O'Brien
      Senior Editor
      FORTUNE
    Speakers:
    • Dennis Fong
      Chief Executive Officer
      Raptr, Inc.
    • Rod Humble
      Senior Vice President and Head of Studio, The Sims Label
      Electronic Arts Inc.
    • Steve Rechtschaffner
      Chief Creative Officer, Humanature Studios
      NEXON Publishing NA
    • Paul Thelen
      Founder, Chairman and Chief Strategy Officer
      Big Fish Games, Inc.
  4. Europe's New Entrepreneurialism

    Moderator:
    • Christiane zu Salm
      Member of the Board
      Hubert Burda Media
    Speakers:
    • Tariq Krim
      Founder and Strategic Advisor
      Netvibes
    • Loïc Le Meur
      Chief Executive Officer
      Seesmic
    • Bernard Liautaud
      General Partner, Balderton Capital
      Founder, Business Objects
    • Alexander Straub
      Chief Executive Officer
      PIXSTA
    • Martin Varsavsky
      Founder and CEO
      FON
  5. Digital Dangers: Playing Defense in a Virtual Universe

    Moderator:
    • Jon Fortt
      Senior Writer
      FORTUNE
    Speakers:
    • Eva Chen
      CEO and Co-founder
      Trend Micro, Inc. (USA)
    • Padmasree Warrior
      Chief Technology Officer
      Cisco Systems, Inc.
    • Linton Wells II
      Transformation Chair; Distinguished Research Professor
      National Defense University (NDU)
  6. Heads in the Cloud: What Cloud Computing Is (and Isn't), and What It Means for Business

    Moderator:
    • Michael V. Copeland
      Senior Editor at Large
      FORTUNE
    Speakers:
    • Charles Fitzgerald
      Vice President, Platform Marketing
      Pi Corporation
    • Kevin Lynch
      Chief Technology Officer and Senior Vice President, Experience and Technology Organization
      Adobe Systems Incorporated
    • Marissa Mayer
      Vice President, Search Products and User Experience
      Google, Inc.
    • Zach Nelson
      President and CEO
      NetSuite
    • Adam Selipsky
      Vice President, Product Management and Developer Relations
      Amazon Web Services
  7. How Net Content Will Be Monetized

    Moderator:
    • Adam Lashinsky
      Senior Writer
      FORTUNE
    Speakers:
    • Neil Ashe
      President
      CBS Interactive
    • Robert Glaser
      Founder, Chairman and CEO
      RealNetworks, Inc.
    • Mike Volpi
      Chief Executive Officer
      Joost
    • Gregory Waldorf
      Chief Executive Officer
      eHarmony
  8. Identity and Transparency: How Far Can We Go?

    Moderator:
    • Jessi Hempel
      Writer
      FORTUNE
    Speakers:
    • Michael D. Capellas
      Chairman and CEO
      First Data
    • Arthur W. Coviello, Jr.
      Executive Vice President, EMC Corp.
      President, RSA, The Security Division of EMC
    • Chris Kelly
      Chief Privacy Officer and Head of Global Public Policy
      Facebook
    • Kevin Kelly
      Co-founder and Senior Maverick, Wired Magazine
      Editor and Publisher, Cool Tools
    • David Miller
      Chief Security Officer
      Compuware Covisint
9:00am - 9:15am

Switch Break

9:15am

Welcome Back

  • Bob Bierman
    Vice President
    FORTUNE Live Media
9:15am - 9:45am

Titans of Digital Transformation

Moderator:
  • Andy Serwer
    Managing Editor
    FORTUNE
Speakers:
  • Philippe P. Dauman
    President and CEO
    Viacom Inc.
  • Ivan G. Seidenberg
    Chairman and CEO
    Verizon Communications Inc.
9:45am - 10:30am

The CTOs: Over the Horizon for Tech and the Industry

Moderator:
  • Mark Anderson
    Chief Executive Officer
    Strategic News Service LLC (SNS)
Speakers:
  • Bob Iannucci
    Senior Vice President and Chief Technology Officer
    Nokia Corp.
  • Sophie V. Vandebroek
    Chief Technology Officer and President, Xerox Innovation Group
    Xerox Corp.
  • Padmasree Warrior
    Chief Technology Officer
    Cisco Systems, Inc.
10:30am - 10:35am

A Digital Nervous System for the Earth

  • Stan Williams
    Senior Fellow and Director, Information Quantum Systems Lab
    Hewlett-Packard Co.
10:35am - 11:00am

Refreshment Break

11:00am - 11:10am

Power to the People

  • Nicholas Negroponte
    Founder and Chairman
    One Laptop per Child
Interviewer:
  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
11:10am - 11:50am

How Green is Your Valley?

Moderator:
  • James M. Manyika
    Director (Senior Partner)
    McKinsey & Company
Speakers:
  • Vyomesh Joshi
    Executive Vice President, Imaging and Printing Group
    Hewlett-Packard Co.
  • Robert Lloyd
    Senior Vice President, U.S., Canada, and Japan
    Cisco Systems, Inc.
  • Jonathan Schwartz
    Chief Executive Officer and President
    Sun Microsystems, Inc.
  • Michael R. Splinter
    President and CEO
    Applied Materials, Inc.
11:50am - 12:10pm

The Social Web and the Facebook Effect

  • Sheryl Sandberg
    Chief Operating Officer
    Facebook
Interviewer:
  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
12:10pm - 12:30pm

Switch Break

12:30pm - 2:00pm

Lunch Labs

Working sessions on technology's role in the solution of problems.

  1. Shelter

    Facilitators:
    • Cameron Sinclair
      Executive Director and Co-founder
      Architecture for Humanity
    • Daniel Wallach
      Executive Director
      Greensburg GreenTown
  2. Transparency

    Facilitators:
    • Esther Dyson
      Chairman
      EDventure Holdings
    • Kevin Kelly
      Co-founder and Senior Maverick, Wired Magazine
      Editor and Publisher, Cool Tools
  3. Peace

    Facilitators:
    • Eric D. Rasmussen
      President and CEO
      InSTEDD
    • Linton Wells, II
      Transformation Chair
      Distinguished Research Professor
      National Defense University (NDU)
  4. Energy

    Facilitators:
    • Vinton G. Cerf
      Vice President and Chief Internet Evangelist
      Google, Inc.
    • Todd Woody
      Senior Editor
      FORTUNE
  5. Governance and Governing

    Facilitators:
    • Daniel Kaufmann
      Director, Governance and Anti-Corruption
      World Bank Institute
    • Ross Mayfield
      Chairman, President and Co-founder
      Socialtext
  6. Talent

    Facilitators:
    • John Hagel III
      Co-chairman, Deloitte Center for Edge Innovation
      Deloitte
    • Vineet Nayar
      Chief Executive Officer
      HCL Technologies Ltd.
  7. Health Care

    Facilitators:
    • Zoë Baird
      President
      Markle Foundation
    • Marissa Mayer
      Vice President, Search Products and User Experience
      Google, Inc.
2:00pm - 2:20pm

Switch Break

2:20pm - 3:05pm

Tech Investing in a World without Exits

Moderator:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
Speakers:
  • Andrew Braccia
    Partner
    Accel Partners
  • Danny Rimer
    Partner
    Index Ventures
  • Dana Settle
    Partner
    Greycroft Partners, LLC
  • David E. Siminoff
    General Partner
    Venrock
  • Quincy Smith
    Chief Executive Officer
    CBS Interactive
3:05pm - 3:25pm

Rebuilding the Jumbo at 30,000 Feet:
Managing Big Media in the 21st Century

  • Peter Chernin
    President and COO
    News Corp.
Interviewer:
  • Richard Siklos
    Editor at Large
    FORTUNE
3:25pm - 3:30pm

Preventing Pandemics

  • Seth Berkley
    President, CEO, and Founder
    International AIDS Vaccine Initiative (IAVI)
3:30pm - 4:10pm

Synthetic Life and the Bio-Energy Revolution

Moderator:
  • Steve Jurvetson
    Managing Director
    Draper Fisher Jurvetson
Speakers:
  • Rodney Brooks
    Panasonic Professor of Robotics, EECS
    MIT
  • George M. Church
    Professor of Genetics and Director, Center for Computational Genetics
    Harvard Medical School
  • Drew Endy
    Cabot Assistant Professor of Biological Engineering
    MIT
4:10pm - 4:20pm

"Breakfast with You": A Performance by Misnomer Dance Theater

4:20pm - 4:45pm

Refreshment Break

4:45pm - 5:45pm

Concurrent Sessions

  1. 2018: Life on the Net

    Moderator:
    • Quincy Smith
      Chief Executive Officer
      CBS Interactive
    Speakers:
    • Joichi Ito
      CEO, Creative Commons
      Chairman, Six Apart Japan
    • Lawrence Lessig
      Professor of Law, Stanford Law School
      Founder, Center for Internet and Society
    • Philip Rosedale
      Founder and Chairman
      Linden Lab
  2. What the Rest of the World Wants

    Moderator:
    • David Kirkpatrick
      Senior Editor, Internet and Technology
      FORTUNE
    Speakers:
    • Rodrigo Baggio
      Founder and Executive Director
      Committee for Democracy in Information Technology (CDI)
    • Daniel Kaufmann
      Director, Governance and Anti-Corruption
      World Bank Institute
    • Koji Omi
      Founder and Chairman, Science and Technology in Society (STS) Forum
      Member of the House of Representatives
      Former Minister of Finance of Japan
    • Tae Yoo
      Senior Vice President, Corporate Affairs
      Cisco Systems, Inc.
  3. Attention as Commodity

    Moderator:
    • Jessi Hempel
      Writer
      FORTUNE
    Speakers:
    • Amit Kapur
      Chief Operating Officer
      MySpace
    • Max Levchin
      Founder, CEO and Chairman
      Slide, Inc.
    • Jeff Weiner
      Executive in Residence
      Accel Partners & Greylock Partners
5:45pm - 6:45pm

Free Time

6:45pm - 7:00pm

Cocktail Reception

7:00pm - 9:00pm

Dinner
Sponsored by Singapore Exhibition & Convention Bureau

Welcome:
  • Hugh C. Wiley
    Worldwide Publisher
    FORTUNE

Wednesday, July 23

7:00am

Registration Opens

7:30am - 8:30am

Breakfast Roundtables

  1. Designing the Mobile Internet

    Moderator:
    • Michal Lev-Ram
      Reporter
      FORTUNE
    Speakers:
    • Steve Boom
      Senior Vice President, Connected Life
      Yahoo! Inc.
    • Mark Rolston
      Chief Creative Officer
      frogdesign, inc.
  2. Digital Exhibitionism: The Future of Relationships

    Shifting Individuals and Organizations from E-business to Me-business

    Moderator:
    • Andreas S. Weigend
      people & data
      www.weigend.com
    Speakers:
    • Esther Dyson
      Chairman
      EDventure Holdings
    • Marc Singer
      Director, San Francisco Office
      McKinsey & Company
    • Shoshana Zuboff
      Charles Edward Wilson Professor of Business Administration, Retired
      Harvard Business School
  3. Can For-Profit Technology Jumpstart Global Development?

    Moderator:
    • David Kirkpatrick
      Senior Editor, Internet and Technology
      FORTUNE
    Speaker:
    • Iqbal Z. Quadir
      Founder and Director, Legatum Center in Developmental Entrepreneurship
      Massachusetts Institute of Technology (MIT)
  4. Flexing the (Social) Network: Programming for the Web

    Moderator:
    • Jessi Hempel
      Writer
      FORTUNE
    Speakers:
    • Chris Elam
      Founder and Director
      Misnomer Dance Theater
    • Adam Elend
      Executive Producer
      CBS Interactive
    • Dina Kaplan
      Co-founder and COO
      blip.tv
    • Steve Mitgang
      Chief Executive Officer
      Veoh Networks, Inc.
  5. Is Philanthropy Dead?

    Moderator:
    • Katie Benner
      Writer/Reporter
      FORTUNE
    Speakers:
    • Charles Best
      Founder and CEO
      DonorsChoose.org
    • Premal Shah
      President
      Kiva.org
    • Dan Shine
      Vice President, 50x15 Initiative
      President, 50x15 Foundation
      AMD
8:30am - 8:45am

Switch Break

8:45am - 8:50am

Welcome Back

  • Kirk McDonald
    Chief Advertising Officer
    FORTUNE|Money Group
8:50am - 9:30am

The Eyes Have It: Advertising and Media Decision Making in the Digital Era

Moderator:
  • Jessi Hempel
    Writer
    FORTUNE
Speakers:
  • Tom Bedecarré
    Chief Executive Officer
    AKQA
  • Lynda M. Clarizio
    President, Platform-A
    Executive Vice President
    AOL, LLC
  • Brian McAndrews
    Senior Vice President, Advertiser and Publisher Solutions Group (APS)
    Microsoft Corp.
9:30am - 9:35am

Notes from the Field

  • Tara Lemmey
    Founder and CEO
    LENS Ventures, LLC
9:35am - 10:15am

The Future of Code

Moderator:
  • Neville Roy Singham
    Founder and Chairman
    ThoughtWorks, Inc.
Speakers:
  • Grady Booch
    Chief Scientist
    IBM Rational
  • David Heinemeier Hansson
    Partner
    37signals
  • Charles Simonyi
    President and CEO
    Intentional Software Corp.
10:15am - 10:20am

Rethinking the Engineer

  • Leah H. Jamieson
    John A. Edwardson Dean of Engineering, Purdue University
    Board Director, IEEE
10:20am - 10:40am

Break

10:40am - 11:05am

Guitar Heroes

  • Chris DeWolfe
    CEO and Co-founder
    MySpace
  • Robert A. Kotick
    Chairman and CEO
    Activision, Inc.
Interviewer:
  • Adam Lashinsky
    Senior Writer
    FORTUNE
11:05am - 11:25am

Great Expectations

  • Eric Schmidt
    Chairman and CEO
    Google, Inc.
Interviewer:
  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
11:25am - 11:50am

Music, Green Cars, and the Future

  • Neil Young
    Singer, Songwriter, Musician
Interviewer:
  • John W. Huey
    Editor-in-Chief
    Time Inc.
11:50am

Closing Remarks

  • David Kirkpatrick
    Senior Editor, Internet and Technology
    FORTUNE
  • Andy Serwer
    Managing Editor
    FORTUNE