Brainstorm: GREEN will be comprised of a mix of plenary sessions, one-on-one interviews, concurrent roundtables, and panel discussions.
Click here to view the program book, including speaker biographies.
Sunday, April 20
Registration
Monday, April 21
Registration
Continental Breakfast
Breakfast Roundtable
Global Dialogues: Updates from the Developing World, sponsored by Nortel
Remote Location: New Delhi, India
Co-moderator in New Delhi:
- John Elliott
India Correspondant
FORTUNE
Co-moderator in Pasadena:
- Nadira A. Hira
Writer
FORTUNE
Speaking in New Delhi:
- Pradeep Kumar Dadhich
Fellow, Centre for Research on Energy Securityl
The Energy and Resources Institute (TERI) - Nitin Desai
Former Special Advisor to the Secretary-General
United Nations
Speaking in Pasadena:
- Gijsbert Nollen
Managing Director
International Consultancy Europe BV - Marc Stuart
Co-founder and Director, New Business Devlopment
EcoSecurities
Welcome and Brainstorm: GREEN Overview
- Andy Serwer
Managing Editor
FORTUNE
A Bold Green Plan
How Entrepreneur Shai Agassi persuaded Renault-Nissan and the state of Israel to deploy thousands of electric cars and free the country from imported oil and where he's taking his idea next.
Moderator:
- Marc Gunther
Senior Writer
FORTUNE
Speaker:
- Shai Agassi
Founder and CEO
Project Better Place
The VCs and the Electric Car
Moderator:
- Adam Lashinsky
Senior Writer
FORTUNE
Speakers:
- William E. "Wilber" James
Managing General Partner
RockPort Capital Partners - Ray Lane
Managing Partner
Kleiner Perkins Caufield & Byers - Jan-Olaf Willums
Chief Executive Officer
Think Global AS
Comment from:
- William A. McDonough
Principal and Co-founder, MBDC
Principal, William McDonough + Partners
Climate Change: Politics and Policy
What should the U.S. government do to deal with the threat of global warming? As Congress, corporations and the presidential candidates talk about climate legislation, many choices must be made. Should we have a carbon tax or cap-and-trade? Should emission allowances be auctioned or allocated? Should international offsets be allowed? What kind of "safety valve," if any, should be built into the legislation? What are the prospects for legislation this year, or in 2009? If Congress gets climate-change legislation right, will we need to subsidize renewables, set efficiency standards for cars, buildings and appliances or mandate biofuels?
Moderator:
- Marc Gunther
Senior Writer
FORTUNE
Speakers:
- The Hon. Edmund G. "Jerry" Brown, Jr.
Attorney General
State of California - John E. Bryson
Chairman and CEO
Edison International - David W. Crane
President and CEO
NRG Energy, Inc. - Alexander "Andy" Karsner
Assistant Secretary, Office of Energy Efficiency and Renewable Energy
U.S. Department of Energy - Dan Reicher
Director, Climate Change and Energy Initiatives
Google.org
A Carbon-Constrained America: Costs, Risks and Opportunities
What business risks and opportunities will be created if, as seems inevitable, the U.S. government regulates greenhouse gas emissions? Utility companies, oil and coal companies, automakers will all be affected. So will consumers, with higher bills for electricity and gas. How should companies of all kinds prepare for the de-carbonization of the U.S. economy?
Moderator:
- Geoff Colvin
Senior Editor at Large
FORTUNE
Speakers:
- Frances Beinecke
President
Natural Resources Defense Council - Fred Krupp
President
Environmental Defense Fund - Blythe Masters
Head of Global Currencies and Commodities
JPMorgan - Mike S. Zafirovski
President and CEO
Nortel
Sustainability Activist
Speaker:
- Avery Hairston
Founder
RelightNY
Networking Break
Roundtables
-
The $1 Trillion Carbon Market
Moderator:
- Marc Gunther
Senior Writer
FORTUNE
Speakers:
- Jon A. Anda
President, Environmental Markets Network
Environmental Defense Fund - Abyd Karmali
Managing Director and Global Head of Carbon Emissions
Merrill Lynch & Co., Inc. - Blythe Masters
Head of Global Currencies and Commodities
JPMorgan
- Marc Gunther
-
Is Solar the Answer?
Moderator:
- Todd Woody
Senior Editor
FORTUNE
Speakers:
- Peter A. Darbee
Chairman, CEO and President
PG&E Corp. - Robert E. Fishman
President and CEO
Ausra, Inc. - Bill Gross
Chairman
eSolar, Inc. - Michael R. Splinter
President and CEO
Applied Materials, Inc.
- Todd Woody
-
The End of Garbage
Moderator:
- Brian O'Keefe
Senior Editor
FORTUNE
Speakers:
- Steven L. Fisher
Vice President, Remanufacturing Division
Caterpillar, Inc. - Kate M. Krebs
Executive Director
The National Recycling Coalition - David P. Steiner
Chief Executive Officer
Waste Management, Inc.
- Brian O'Keefe
-
Energy Efficiency
Moderator:
- David Whitford
Editor at Large, FORTUNE
Contributor, FSB: Fortune Small Business
Speakers:
- Kenneth J. Ostrowski
Director
McKinsey & Company - Steven L. Sams
Vice President, Site and Facilities Services
IBM Global Technology Services
- David Whitford
-
How to Green Your Company — Part I
Moderator:
- Andrew L. Shapiro
Founder and CEO
GreenOrder
Speakers:
- Mark Buckley
Vice President, Environmental Affairs
Staples, Inc. - Patricia A. Calkins
Vice President, Environment, Health and Safety
Xerox Corp. - Yalmaz Siddiqui
Director, Environmental Strategy
Office Depot, Inc.
- Andrew L. Shapiro
-
Beyond Technology — Business Model Innovation and Sustainability
Moderator:
- Mark Johnson
Chairman and Co-founder
Innosight LLC
Speakers:
- Paul A. Camuti
President and CEO
Siemens Corporate Research, Inc. - Marie N. Eckstein
Vice President, General Manager of Advanced Technologies and Ventures
Dow Corning Corp. - Len C. Rodman
Chairman, President, and CEO
Black & Veatch Corp. - Len Sauers
Vice President, Global Sustainability
The Procter & Gamble Co.
- Mark Johnson
-
The Green Building Boom
Moderator:
- Brian Dumaine
Editorial Director
FSB: FORTUNE Small Business
Speakers:
- Lisa Coca
Managing Director and Global Sustainability Leader
GE Real Estate - Richard Fedrizzi
President, CEO and Founding Chairman
U.S. Green Building Council - Lisa Shpritz
Senior Vice President, Corporate Workplace
Bank of America Corp. - Sally R. Wilson
Global Director of Environmental Strategy and Senior Vice President
CB Richard Ellis
- Brian Dumaine
-
Global Dialogues: Greening the IT Industry, sponsored by Nortel
Remote Location: Raleigh, North Carolina
Moderator in Pasadena:
- Eric Olson
Vice President, Advisory Services
Business for Social Responsibility
Speaking in Pasadena:
- Kathryn C. Brown
Senior Vice President, Public Policy Development and Corporate Responsibility
Verizon Communications - Rich Lechner
Vice President, Marketing and Strategy, Enterprise Systems
IBM - Chandrakant Patel
HP Fellow and Director, Sustainable IT Ecosystem Lab, HP Labs
Hewlett-Packard Co. - James M. Swartz
Chief Information Officer
Sybase, Inc.
Speaking in Raleigh:
- Tony Leger
Leader, Architecture and Engineering Services, Office of the CIO
Nortel
- Eric Olson
-
Is Clean Coal an Oxymoron?
Moderator:
- Adam Lashinsky
Senior Writer
FORTUNE
Speakers:
- Mike Brune
Executive Director
Rainforest Action Network - David W. Crane
President and CEO
NRG Energy, Inc. - David Hawkins
Director, Climate Center
Natural Resources Defense Council - John B. Lavelle
President, GE Gasification
GE Energy
- Adam Lashinsky
CEO Interview
- Doug McMillon
President and CEO
Sam's Club
Interviewer:
- Marc Gunther
Senior Writer
FORTUNE
Networking Luncheon, Sponsored by Invest in France
Nuclear Power: A Debate
Nuclear plants emit very low levels of CO2, produce an abundance of power, and operate via readily available technology. However, opponents point to the high risk of accidents, nuclear proliferation, and threat of terror attacks. Factor in the problematic disposal of radioactive waste and scarcity of uranium, and many question if nuclear power can ever be green or sustainable.
Moderator:
- David Whitford
Editor at Large, FORTUNE
Contributor, FSB: Fortune Small Business
Speakers:
- Alex Flint
Senior Vice President, Government Affairs
Nuclear Energy Institute - David Lochbaum
Director, Nuclear Safety Project
Union of Concerned Scientists
Comments from:
- Frances Beinecke, NRDC
Stewart Brand, GBN Global Business Network
David W. Crane, NRG Energy, Inc.
Fred Krupp, Environmental Defense Fund
Wall Street and Climate Change
Stockholders, investors, and financial analysts are asking what the bottom-line impact of global warming will be and what strategies companies have for addressing the issue.
Moderator:
- Adam Lashinsky
Senior Writer
FORTUNE
Speakers:
- Richard S. Cohen
Managing Director, Strategic Invesments Group
Bank of America Corp. - Rick Lazio
Executive Vice President, Global Government Relations and Public Policy
JPMorgan Chase - Mindy Lubber
President
Ceres - Theodore Roosevelt IV
Managing Director and Chairman, Council on Climate Change
Lehman Brothers - Mark R. Tercek
Managing Director and Head, Center for Environmental Markets
The Goldman Sachs Group, Inc.
Great Green Ideas
Entrepreneurs developing environmentally friendly products and services will share their basic ideas, progress, and time frames in six minutes or less. Participants who are interested in learning more will be able to join the entrepreneur of their choice at the closing luncheon tomorrow.
Moderator:
- Todd Woody
Senior Editor
FORTUNE
Speakers:
- Ricardo Bayon
Partner and Co-founder
EKO Asset Management Partners - Ron Gonen
Co-founder and CEO
RecycleBank - Saul Griffith
President and Chief Scientist
Makani Power, Inc. - Bill Gross
Chairman
eSolar, Inc. - Danny Kennedy
President and CXO
Sungevity - Thomas E. Kiser
Chairman, CEO and Founder
Professional Supply, Inc. - Howard S. Levine
Founder and CEO
Venture Vehicles, Inc. - Jack Newman
Co-founder and SVP of Research
Amyris Biotechnologies, Inc. - David Rosenberg
President and CEO
Hycrete, Inc. - Kevin Surace
President and CEO
Serious Materials - Dan Whaley
Founder and CEO
Climos
Networking Break
The Green Consumer: Myth Or Reality?
Even as the evidence mounts that consumers are concerned about global warming and sustainability, when and how they factor that concern into their buying decisions is unclear. Explore how green consumers really are.
Moderator:
- Andrew L. Shapiro
Founder and CEO
GreenOrder
Speakers:
- Gary Hirshberg
Chairman, President, and CE-Yo
Stonyfield Farm - Elizabeth A. Lowery
Vice President, Environment, Energy, and Safety Policy
General Motors Corp. - Joel Makower
Chairman and Executive Editor
Greener World Media
Sustainability Activist
Speaker:
- Peter Barnes
Senior Fellow
Tomales Bay Institute
Biomimicry Design Movement
Speaker:
- Janine Benyus
Author, Biomimicry: Innovation Inspired by Nature
Co-founder, The Biomimicry Guild
Cocktails with Shawn Colvin
Performance:
- Shawn Colvin
Singer, Songwriter and Grammy Award-winning Musician
Dinner – Organic Bites & Flights
Brainstorm:GREEN offers an organic perfect-pairings dinner. Eight chefs who specialize in menus using organic and sustainable produce from local farms have been selected to present a signature tasting dish. Each menu will be paired with an organic/biodynamic regional wine. Meet the chefs and winemakers at an evening designed around simply good food and conversation.
For more on the Chefs and wines, click here.
Vineyards: Chefs:
- Robert Sinskey Vineyard Traci Des Jardins, Jardinière
- Bonny Doon Vineyard Jeremy Fox, Ubuntu Restaurant
- Cooper Mountain Vineyard Greg Higgins, Higgins Restaurant
- Bonterra Mary Sue Milliken & Susan Feniger, Border Grill and Ciudad
- Benziger Family Winery Bruce Sherman, North Pond Restaurant
- Mendocino Farms Craig Strong, The Dining Room
- Ceago Ted Walter, Passion Fish
Nightcap and Informal Talk: Meet the Rabble Rousers
Enjoy a nightcap and the time to talk informally with some environmental activists seen by some as "inspiring" and by others as "enemies" of corporate America. The conversations may surprise you. Chuck Leavell will open the nightcap session with a special performance.
Moderator:
- David Roberts
Staff Writer
Grist.org
Speakers:
- Mike Brune
Executive Director
Rainforest Action Network - Sister Patricia A. Daly
Executive Director
Tri-State Coalition for Responsible Investment - Chuck Leavell
Musician
Author, Forever Green: The History and Hope of the American Forest - John Passacantando
Executive Director
Greenpeace USA
Tuesday, April 22
Breakfast Roundtables
-
Sustainable Food
Moderator:
- Marc Gunther
Senior Writer
FORTUNE
Speakers:
- Jason Clay
Senior Vice President and Managing Director, Markets
World Wildlife Fund - Bob Langert
Vice President, Corporate Social Responsibility
McDonald's Corp. - Howard-Yana Shapiro
Global Director, Plant Science and External Research
MARS Inc. - Thomas G. West
Pioneer Vice President, Biotech Affairs
DuPont
- Marc Gunther
-
Green Cities
Moderator:
- Briane Dumaine
Editorial Director
FSB: FORTUNE Small Business
Speakers:
- Stewart Brand
President, The Long Now Foundation
Co-founder, GBN Global Business Network - William A. McDonough
Principal and Co-founder, MBDC
Principal, William McDonough + Partners - Martin Melaver
Vice President and CEO
Melaver, Inc. - Jonathan F.P. Rose
President
Jonathan Rose Companies LLC
- Briane Dumaine
-
Sustainable Design
Moderator:
- David Kirkpatrick
Senior Editor, Internet and Technology
FORTUNE
Speakers:
- Bryant Bainbridge
Director, Considered Design Tools
Nike Inc. - Janine Benyus
Author, Biomimicry: Innovation Inspired by Nature
Co-founder, The Biomimicry Guild - Lynelle Preston Cameron
Director of Sustainability
Autodesk, Inc. - Paul Murray
Director of Environmental Safety and Sustainability
Herman Miller, Inc.
- David Kirkpatrick
-
In Search of the Perfect Biofuel
Moderator:
- Brian O'Keefe
Senior Editor
FORTUNE
Speakers:
- Ian Dobson
Technology Vice President, Global Biofuels
BP PLC. - Jack Newman
Co-founder and Senior Vice President of Research
Amyris Biotechnologies, Inc. - J. Craig Venter
Founder, Chairman, and President
J. Craig Venter Institute
- Brian O'Keefe
-
The Business of Water
Moderator:
- Julie Schlosser
Associate Editor
FORTUNE
Speakers:
- Paul Faeth
Executive Director
Global Water Challenge - David Katz
CFO and Vice President, Finance and Administration
WaterHealth International, Inc. - Scott D. Noesen
Global Director of Sustainable Development
The Dow Chemical Co. - Jeff Seabright
Vice President, Environment and Water Resources
The Coca-Cola Co.
- Julie Schlosser
-
The Electric Car and V2G
Moderator:
- Todd Woody
Senior Editor
FORTUNE
Speakers:
- Edward T. Kjaer
Director of Electric Transportation
Southern California Edison Co. - Elizabeth A. Lowery
Vice President, Environment, Energy, and Safety Policy
General Motors Corp. - Jan-Olaf Willums
Chief Executive Officer
Think Global AS
- Todd Woody
-
How to Green Your Company — Part II
Moderator:
- Nicholas Moore Eisenberger
Managing Principal
GreenOrder
Speakers:
- Randall H. Knox III
Senior Director, Real Estate, Facilities and Security
Adobe Systems Inc. - Jeff Renaud
Director, Ecomagination
General Electric - Steven Sams
Vice President, Site and Facilities Services
IBM Global Technology Services
- Nicholas Moore Eisenberger
-
Social Strategy Salon, hosted by Ethos JWT
This salon will delve into the ways organizations can drive business development and success by addressing the social context in which a business, its employees, consumers, suppliers and partners live and operate. Seating is limited.
Facilitators:
- Pamela Divinsky
Vice-President
Ethos JWT - Linda Lewi
Chief Integration and Activation Officer
JWT
- Pamela Divinsky
-
Global Dialogues: Global Perspectives on Energy Policy, sponsored by Nortel
Remote Location: Paris, France
Moderator in Paris:
- Joel Dreyfuss
Editor-in-Chief
Red Herring, Inc.
Moderator in Pasadena:
- David Whitford
Editor at Large, FORTUNE
Contributor, FSB: Fortune Small Business
Speaking in Paris:
- Jean-Michel Gires
Executive Vice President, Sustainable Development and the Environment
Total S.A.
Speaking in Pasadena:
- Alexander "Andy" Karsner
Assistant Secretary, Office of Energy Efficiency and Renewable Energy
U.S. Department of Energy - Peter A. Seligmann
Chairman and CEO
Conservation International
- Joel Dreyfuss
Welcome Back
Interview: The Skeptical Environmentalist
- Bjørn Lomborg
Author, The Skeptical Environmentalist
Director, Copenhagen Consensus Center
Interviewer:
- Adam Lashinsky
Senior Writer
FORTUNE
A Global Perspective
Speaker:
- Peter A. Seligmann
Chairman and CEO
Conservation International
The Odd Couple: McDonald's and Greenpeace in Brazil
Moderator:
- Marc Gunther
Senior Writer
FORTUNE
Speakers:
- Paulo Adario
Amazon Campaign Coordinator
Greenpeace - Bob Langert
Vice President, Corporate Social Responsibility
McDonald's Corp.
Interview: Smart Green Investments
- Vinod Khosla
Founder
Khosla Ventures
Interviewer:
- Adam Lashinsky
Senior Writer
FORTUNE
Concurrent Roundtable
Global Dialogues: Sustainable Tourism, sponsored by Nortel
Remote Location: Frankfurt, Germany
Moderator in Pasadena:
- Nadira A. Hira
Writer
FORTUNE
Speaking in Frankfurt:
- Jens Bischof
Vice President, The Americas
Lufthansa German Airlines
Speaking in Pasadena:
- Dan Hanrahan
President and CEO
Azamara and Celebrity Cruises - Mike Kaplan
President and CEO
Aspen Skiing Co. - Jamie Sweeting
Senior Business Advisor, The Center for Environmental Leadership in Business
Conservation International
Investing in Green
Venture capital firms — some of which were formed to invest exclusively in companies producing environmentally friendly technologies — are investing ever-increasing amounts in green business. How do they evaluate potential investments? What technologies do they think have the best chances of success?
Moderator:
- Adam Lashinsky
Senior Writer
FORTUNE
Speakers:
- David Edwards
Equity Research Analyst
Morgan Stanley - John Small
Senior Asset Manager and President
GLG Inc. - Erik Straser
General Partner
Mohr Davidow Ventures - Martin Whittaker
Director
MissionPoint Capital Partners
Networking Break
CEO Interview
- Hugh Grant
Chairman, President and CEO
Monsanto Co.
Interviewer:
- Andy Serwer
Managing Editor
FORTUNE
CEO Interview
- H. Fisk Johnson
Chairman and CEO
S. C. Johnson & Son, Inc.
Interviewer:
- Glenn T. Prickett
Senior Vice President
Conservation International
The Path to Sustainability
Senior executives will lay out their long-term strategies that lead to sustainability.
Moderator:
- Marc Gunther
Senior Writer
FORTUNE
Speakers:
- Ursula Burns
President
Xerox Corp. - Linda J. Fisher
Vice President and Chief Sustainability Officer
DuPont - H. Fisk Johnson
Chairman and CEO
S.C. Johnson & Son, Inc. - Elizabeth A. Lowery
Vice President, Environment, Energy, and Safety Policy
General Motors Corp.
CEO Interview
- Michael S. Dell
Chairman and CEO
Dell Inc.
Interviewer:
- David Kirkpatrick
Senior Editor, Internet and Technology
FORTUNE
Closing Remarks
- Andy Serwer
Managing Editor
FORTUNE



